How To Validate Product
Here are list of question you can go through to better understand your customers. Validate, create and tell your target audience to sell them!
You must develop your own product or use an affiliate product. There are three elements to product creation:
- What are the problems of people or companies?
- Asking the right questions for ways to solve?
- Tell your target audience what you can do for them?
What can you do? The product must solve a problem that saves people time, labor or cash. Look for efficiency, ease of use or automation to eliminate labor. Validate the process below and close a gap in the market that already exists. If the product is a content product, then create a written version, audio version and video version. The creation of the product is the easy part. Selling it is the difficult part. What are your options?
Validate, create and tell your target audience to sell them!
HOW TO VALIDATE PRODUCT
Here are list of question you can go through to better understand your customers.
Understanding the Target Audience
What do you do professionally?__________________________________________________________________________________________________________________
Tell me about your role at [company]?___________________________________________________________________________________________________________
How much time do you spend on [process you’re improving]?___________________________________________________________________________________
What’s the hardest part of your day?_____________________________________________________________________________________________________________
What are some unmet needs you have?__________________________________________________________________________________________________________
What product do you wish you had that doesn’t exist yet?________________________________________________________________________________________
What tasks or problems take up the most time in your day?______________________________________________________________________________________
If you had a solution to this problem, what would it mean to you/how would it affect you?_______________________________________________________
Questions to assess the Current Behavior
How do you solve this problem currently?_________________________________________________________________________________________________________
What products do you use?________________________________________________________________________________________________________________________
What problems do you face while using these products?___________________________________________________________________________________________
Any hacks you employ to solve this problem?______________________________________________________________________________________________________
Question to assess the viability of the product
Will you be interested in such a product?_________________________________________________________________________________________________________
Will you be willing to pay for such a product?_____________________________________________________________________________________________________
What other associated problems do you think this product can solve?____________________________________________________________________________
Non product-specific answers you need:
Are you the decision maker?______________________________________________________________________________________________________________________
Do you have budget?______________________________________________________________________________________________________________________________
Who also is involved in decision making?_________________________________________________________________________________________________________
Is this deal subject to other departments’ approval processes?___________________________________________________________________________________
Are there compliance issues regarding this deal?_________________________________________________________________________________________________
Do you keep a list of approved resellers/systems integrators?____________________________________________________________________________________
Are there departments who might disapprove of a deal (are you adversely affecting another department’s budget)?____________________________
All things considered, what is the length of the approval process?________________________________________________________________________________
What other user groups/departments will benefit from a deal?___________________________________________________________________________________
Will you sign a contract whereby you purchase upon a successful pilot?__________________________________________________________________________