Complete Guide To Writing, Publishing And Marketing Your Book





This is a how to guide that will show you step by step how to write a book.  Follow this walkthrough tutorial and create your book.

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Copyright 2013


All of the content in this guide is for informational purposes only.

The information in this guide is strictly advice from my experience and is my opinion.  All of the information contained in this guide is not to be taken as legal advice.  I am not an attorney, accountant or legal advisor.  You should always seek the advice of legal professionals before you act on any of the advice contained in this guide.

Please know and understand that there are links contained in this guide from which I can benefit from financially.

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Table of Contents:

  1. Get Started
  2. Accomplish Your Goals
  3. Leveraging Aspects To Publish Books
  4. Write Your E-Book
  5. Automation of Your Book
  6. Setting Up All the Tools to Sell Books
  7. Sales Page
  8. Marketing 




The quicker that a person gets started, is the quicker that the person will make money.  Every great success story started with a first act. 

There will be learning curves, obstacles and many challenges along the way.  Complete your first piece of content, and then move to the next project until it is complete.  Repeat the process by doing something that you want to complete until the work becomes a habit.

People do not decide their futures, they decide their habits and their habits decide their futures.

~ FM Alexander ~

Focus on becoming a successful expert in one category.  Once you become known in that field, then it is easier to be recognized in another topic.  The next thing that you want to do is set a determined amount of goals that you want to accomplish.




Write out short term goals and a long term goals for your book.  A short term goal is the daily work that accomplishes the weekly goals.  A long term goal would be to complete the book. 

Write out your goals and determine the amount of work that you want to accomplish in the month.  Set a goal of writing for thirty minutes to an hour each day.

Do not edit while you write, it waists time.  Go back later to edit the book.  Create the goal of having your book done within 10-30 days depending on the book size. 

Let’s say that your book is going to be 30,000 words.  The daily goal breakdown would be to write a thousand words a day.  The book will be a little over a hundred pages, once the size of the book is formatted. 

Set the timer for an hour each day to write.  Try to write at a time when there is the least amount of distraction.  Images are very powerful. 

Make sure that you have images in your book.  There will be days when you accomplish more than you have written out in your daily goals.  There will be days that you will be trying to figure something out.  

You will spend the whole day with tutorials.  There will be days that you will have to do things with other people without getting anything accomplished in the book.  Refocus your mind on your goals. 

Remember it will take effort, but you can do it.  Read books on the industry that you are writing for the book.  It is important to remember that your persistence breaks down any resistance. 

Resistance manifests itself in many ways.  It can be from someone that thinks that they are not capable of writing a book.  It will never happen. 

Your computer can crash erasing months of hard work.  I lost a whole book from my hard drive going out.  Was I discouraged? 

Big time!  What did I do?  I wrote it again. 

Do not let anything stop you from accomplishing your hopes and dreams.  Press on.  Press on.  Press on.

I did not learn my lesson; I lost another book.  I am updating this to reinforce this habit of saving and backing up work.




There are only 24 hours in a day.  The unfortunate truth is that 90% of all people are trading hours for Dollars.  The result of this is that income is limited due to the limited amount of time in a day.

The key is to spend time creating products once that you can sell continually by automating the process.  A book is a product that can be created once, and sold without any more labor.  Here is an example!

If you write 1,000 words a day at one hour a day, then you would write a 100 page book in 21 days.  The book will need additional work like designing and editing.  Let’s say that the book is fully complete by using 30 hours of labor.

The book is priced at $10.00.  The cost to sell an E-book is virtually nothing.  The processing fees will be the only cost.  If the book in its lifetime sells 100,000 copies, then you will have one million in sales.

The book is placed on an autopilot system for processing and delivery.  You set up automated systems of a:

  • Checkout processor
  • Website
  • Sales page
  • Delivery page
  • Set up marketing channels

Every time the book sells, the process is all done automatically.  How much money did you make an hour for 30 hours of work?  The amount of money per hour for the time spent is $33,333.00.  The fact is that the book is available to be sold to continue to increase your profit.

How many hours would it take you to make $1,000,000 Dollars.  The average pay is $15 an hour for a decent job.  It would take 66,666 hours to make that same amount of money that would be made from 30 hours of work.


This is only one example.  It is a powerful example of leveraging your time by creating products that continue to pay you.  In contrast to a job that pays you a set wage for a traded hour.

The problem is that once the money is spent for an hourly wage, then your time is gone with it. The power of creating books is the opportunity for your time spent to pay you like a dividend payment.  Every sale increases the hourly wage for that one work. 




Pick Your Topic

There are two easy ways to find a topic for writing a book.  The first way is to write about:

  • Experience
  • Hobbies
  • Interests

The second way that you can do to find a topic is to research these things people are researching.

  • What are People searching for in that topic on Google?
  • What kinds of articles are being written in magazines about that topic?
  • Look at blogs on that topic? What articles have a lot of comments in that topic?
  • What Books in Amazon on that topic come up on their best sellers list?

Who is your audience?  What problems are you solving with this book?  Here are four places to help you get some answers to these questions.

Here are some tools that you may find helpful with Keywords that you can use.  Use Ubersuggest to extract suggestions that you can use in Google when you type in a word.  Use Google trends to see what people are searching for in that topic. 

Google trends will tell you where the traffic is located that is searching for that traffic.  The website will give you demographics of people that are visiting a site.  All of these tools will help you do target market research.

Pick Your Book Title

The title of your book is very important. The title of your book should do three things. The title should tell people what your book is about.  The title of your book should be catchy or controversial to spark interest.  The title of your book should take Google S.E.O. into consideration.

Layout of Your Book

You need a plan for the book.  You can create an outline for your book.  It is your book road map.  

Look in other books that are in your topic to see what titles that they are covering.  It may lend you some ideas.  Draw a mind map. 


Put your topic or e-book title in the center of your mind map.  Add ideas to it as they occur to you and use lines to create connections to other topics.  You can organize the entire thing later.

Start to determine what the finished result is going to be from this book. Another words what are your readers going to be able to accomplish by the end of this book.  What will they receive from this book? 

This is the framework of your book.  Write out some ideas.  Do you want any sections in this book?  

If so, what chapters will be in what sections?  What are at least three key main points for each chapter?


It Is Time To Write

The basic tools that will be needed to write the book are:

  • Microsoft word
  • Google docs

The template of your book needs to be set.

  • I prefer to use Microsoft Word. The example will be using information for Word.  Here are some things that need to be considered.

Page size:

  • The obvious page size is the normal 8.5” × 11”. I think that this is a little much. Another common page size is 6”×9”.

These two common usages are the result of easy printing and view ability.

  • There are two orientation types for a normal page. It is portrait or landscape format.

Page Font:

  • The whole point of writing a book is for people to read it. The font should be easy to read. The best fonts to use are Times New Roman or Arial. 

Page Font Size:

  • Body: The normal size font is 12.
  • Chapter header: A chapter title font size is 22 bold.  
  • Chapter sub-heading: A chapter sub heading font size is 16.
  • Chapter sub-heading: A second level font size is 13.

The Second Draft

Read the first draft thorough and make notes:

  • Did I leave anything out in any of these chapters that I want to add in?
  • Do all of the chapters flow well and transition into the next chapter.
  • Do I need to rearrange the order of anything?
  • I know what I mean when I am writing, but do my readers know what I mean.
  • Don’t assume that your readers have your knowledge about a subject.
  • Be clear and make sure to not use the word “it”. Your readers may not know what it is referring to. Spell it out.  
  • Make sure to cut out any unnecessary sentences or paragraphs out.
  • Do not be redundant.


The Final Changes

Read the book out loud. Read the book slowly.  Look for any misspelled words. Look for any missing words.  Look for any missing commas, or marks that might be wrong on the sentence endings.  

Look for run on sentences.  Make sure that there are no confusing sentences.  You will want to save your final copy as a PDF file.

Surrounding Pages

Here is a layout for you to follow.  You do not have to have all these pages in your E-book.  I put them below for you, in case you are interested in using them.

  • A page with the book name (All Capital Letters 24 Arial Font) and authors name (All Capital Letters 18 Font).
  • Page i: Who compiled the information?  The author and illustrator, and at the bottom of the page is the publisher.
  • Page ii: Dedication
  • Page iii: Copyright
  • Page iv: Table of Contents
  • Page v: Introduction
  • The Actual Book Pages (The Body)
  • Glossary of terms
  • Reference Page
  • Biography Page (Optional)
  • Back Cover

A few things to include in the book are graphics, links, and tools.  Do not use other people’s graphics.  There are copyright and trademark laws that forbid it. 

E-Book Cover

Don’t forget to create a cover for your book. If you have Power Point, then you can create one for free.  It is recommended that you use graphic creator software.  There are free E-book cover templates online, but you will have to search for them.


Converting Word Doc To Publication Format

The best format to launch your book when it is finished is in a PDF file: 

  • It is a universal and portable document. It is the easiest assessable format.
  • The file size is usually smaller. In Word the files save as option should have a PDF option to save as.
  • You will need to have Adobe Acrobat to view PDF files on your computer.
  • There are security features to consider in your finished document. The document should be password protected to prohibit editing, changing, or copying the document. 


If you are going to self-publish your book, then you will be responsible to market it. The average book only sells about 100-150 books.  The marketing will be addressed later in this book. 

If you are going to sell your e-book in a place other than your blog, then I would make sure it is as polished as possible. What do you need to do to publish the book? 

ISBN Number:

Copyright: Library of Congress

Publishing options:

  • Print on demand
  • Amazon
  • Google books
  • Kindle
  • ITunes
  • E-book
  • Publishing house


You will need to find a printing house that will print tangible copies of your book at a low price.  If you print in bulk the cost can be as low as a Dollar a book.  You will have to package and bring the orders to the post office to ship the orders out. 

You will maintain the highest amount of profit this way for a tangible book.  You will have to purchase your ISBN number to distribute the book this way.

Print On Demand

A print on demand book works a little different in the process as a whole.  You will have a company like create space print each book as it is ordered.  They will ship it out, and minus out the cost of the whole process. 


You will get the remaining proceeds for each book sold.  The cost for a book can vary based on a number of factors.  The book could cost you $5.00 to do print on demand, which would be 400% higher costs to produce it. 

You will not have to package the book, and bring it to ship it out.  The cost and the processes decision depends on what works for you.  How does the ISBN number work for this model? 

You can still purchase your own ISBN or create space will give you a number.  I recommend you buying your own.  Here is why? 

You will probably be putting your book on Amazon and Kindle as well.  If you don’t have your own ISBN number, then you will get different ISBN for each book space.  The ISBN number tracks the sales of your book.  Create space does have a royalty calculator to find out the cost to publish a book through them.


I like the model of selling the eBook.  It is a digital file that does not cost you any money to deliver it.  The only cost that you will have is the fee that an online payment processor charges. There is third party website that delivers your file over a secure encrypted channel to lessen the chances that anyone can get a free copy of your book.

Publishing House

The tradition method of publishing that is handled by a company from start to finish.  It can have advantages, but it is hard to get your book to be accepted through this channel.  You will have to do your own research on this method.  It is too lengthy to go into the details.

It is recommended that you purchase your own ISBN number and publishing company.  Get it copyrighted, and registered with the library of Congress.

The ISBN is how your book is tracked. You do not have to purchase your own ISBN number.  Every place that you put your E-book without your own ISBN will provide you with one from them.  If you put your book on three different platforms, then you will have three ISBN numbers.




As you develop your products, make sure that you automate them.  Let’s say that you write a book.  Put the book on autopilot. 

The book should be on a channel like a website for people to go to buy it.  Use click bank, e-junkie or a PayPal button for the purchase of your book.  Once the payment is confirmed, then communication is automatically sent to deliver the digital book on its own. 

It does not require you to physically do any of the processes in the selling of your product.  All of your products that you create should be set up into some kind of automation process.  Let’s reiterate& summarize the steps from start to finish:

1.)    Act now: Do something from start to finish.  Repeat it until it becomes a habit.  Write out short and long term goals.

2.)    Accomplish your goals: Break them down to the daily tasks.  It will require effort, skill and perseverance to fulfill your goals.

3.)  Automation of your products: Put everything that you create to sell on an automated system.

Focus on the people that are in your targeted market.  Create strategies to reach customers and tell them how you solve their problems.  Deliver the products with urgency that is going to create an impulse to buy.


Here is what it all looks like!




What will you need to set it all up?

  • Domain
  • Web hosting
  • Word Press Website
  • PayPal
  • Easy digital downloads
  • Landing Page
  • Aweber Email Auto responder

I have always used Blue Host and will use them in these examples.  I don’t have experience with anyone else.  Blue Host has been a top notch company for all of our websites.

The cheapest way to get set up is to go to Blue Host.  Sign up for a domain and webhosting.  The cost for both should not be more than $4.00 to get started with a free domain.  Here is a link with step by step to walk you through the process from start to finish with no surprises.

Do you want to get started creating cash flow?  Here are the tools that you need for the journey. 

Essential 1: Blue Host

This link does contain affiliate links that will provide me a commission for sign up with no additional cost to you.

Essential 2: Landing Page

Essential 3: Aweber

This link does contain affiliate links that will provide me a commission for sign up with no additional cost to you.

Essential 4: PayPal

Essential 5: Easy Digital Downloads

Essential 6: Online Business School Workbook




  1. Headline: The headline should be in the form of a question.  The question should be about a problem that people are having in that industry.  The one that has the most validity will serve you better.  It could be something like this.  Do you have this problem?  Are you struggling with this problem?  Say good bye to that problem.  This product will benefit you in these ways.
  2. Solution: Explain what the solution is that you have for the problem.  You want to try to have three bullet points of solutions.
  3. Uniqueness: What is different about your solution in comparison to other solutions?  If you can demonstrate the difference, then do the demonstration in a video.
  4. Testimonials: Use three testimonies that others have released about your product.  What did it do for them?  Try to stay away from results and focus on problems.  There are FTC rules for results.  I am not an attorney and this is not advice.  Consult an attorney for the advice of a legal professional to know what you can do.  What problems did it solve for your customer?
  5. Book: Tell them what is in the book.  Give them all of the benefits that they will get as a result of reading the book.  You will get this and that.  The more benefits that you list, the more value you build.
  6. Price: The price is what someone pays for a product.  The value is what they get for the product.  The price should be in proportion to the amount of value that the customer is getting for using the product.  Are they saving time?  The question would be How much is your time worth to you?  Is it saving them money?  What would they spend if they paid for consulting on the matter?


  7. Scarcity: A limited time is this book available at this price.  You can’t get this product anywhere else.  Do not miss your chance.
  8. Guarantee: Offer a 30 day money back guarantee for your product to take the risk factor out of the product.  Try this product risk free.  If you are not completely excited about this product, then get a refund.
  9. Offer: Build value and cost savings with a bonus can be compelling to get an offer to buy a product.  Show the full price of all of the costs, but you will not spend that on the product.  You will get the product for the low price of 20 dollars, which is a savings of etc.  The price is 20 dollars, if you buy it today.
  10. Important call to action: Tell them exactly what to do.  Tell them exactly what to expect as they go through the process.  It removes the fear of the unknown.




  1. Pre-launch: Do a giveaway; use a topic in your book to get a sign up email.  It will be to build a list of people that may be interested in your book.
  2. YouTube video is a powerful tool.  What are you giving away in the book? How to video on what kinds of tools to use?  Drive people to a certain location.
  3. Headline: Title and keyword
  4. Body: Use several keywords that tie to the headline.
  5. Description: Put the link and keywords in for S.E.O.
  6. Social media is a good tool. Google + is a good place to have open air discussions and is great to use it for S.E.O.
  7. Media releases: There are free sites, paid sites, trade journals, local publications, and industry association’s journals.  When you submit a press release it is important to follow up to see if the press release was received. A good place to use for press releases is PR web.
  8. Google ads are a good place to advertise, but it will cost you money.
  9. Affiliate Market your product for a percentage.  There are people that do 30% and up to 70%. It is up to you.
  10. Facebook ads can be beneficial for your book as well.


  This is everything that you need to know about how to write a book.