Psychology Of Selling

How do you write a sales page? Use these tips, techniques and phrases.  You can write a great sales page.  Don’t lie and manipulate people.  Tell the truth.

There are five kinds of customers that you need to trigger using psychology:

  • Price
  • Needs
  • Wanderer
  • Loyal
  • Impulse

What are psychological trigger feelings that you want them to feel in your writing?

  • Love
  • Fear
  • Greed
  • Pride
  • Guilt
  • Security

How do you get them to buy quickly?

  • Urgency
  • Scarcity
  • Limited time

What are the most valuable words?

  • Free
  • You
  • Because
  • Limited
  • Save

Psychology phrases to use for selling

Phrases to Illustrate a Point:
For instance, for example, specifically, in particular, such as

Phrases to Make Suggestions:
Keeping this in mind, for this purpose, therefore

Phrases to Transition Between Information:
Also, furthermore, additionally, besides that, similarly, likewise, as a result, otherwise, however

Phrases to Contrast Points:
On the other hand, nevertheless, despite, in spite of, yet, conversely, instead

Phrases for Conclusions and Summarizing:
With this in mind, as a result of, because of this, for this reason, due to, since, finally, in short, in conclusion

General use in persuasive writing:

Here are a few to remember:

  • I am certain. . .
  • I’m sure that you can see that . . .
  • What needs to be done/what we need to do. . .
  • I ask you to think about . . .
  • I am writing in order to . . .
  • Nevertheless . . .
  • On the other hand . . .
  • It has come to my attention that . . .
  • If you move forward with . . .
  • Obviously. . .
  • Surely . . .
  • Regardless . . .
  • This can be fixed by . . .
  • Although it may seem…

“You don’t want this situation, because your quality of life is important.”  Get them personally involved.

Atrocious, Confusing, Cruel, Harmful, Inferior Dreadful, Outrageous, Shocking, Shameful, Offensive, Horrible, Unstable, Severe, No: Pull apart the opposition.

Accurate, Certain, Confident, Definitely, Absolutely, Surely, One-Hundred Percent, Yes, Clearly, Lead, Strongly: Back up what you are saying.